Visit Intel needs to be part of your Account Based Marketing (ABM) Strategy

“I do not need Visit Intel.  We receive leads from our Account Based Marketing (ABM) campaigns.

Frankly…by the time a prospect gets to our website….it is already too late.  We need to reach our leads/prospects way before they land on our website.

Visit Intel would NOT really help us “said one of my prospects who I was talking to about our website visitor intelligence tool.

She gave me some valid points but I believe her reasoning above is somewhat flawed.

We believe there is a place for BOTH ABM and Visit Intel.

 Before we move on….Let’s review what both ABM and Visit Intel are…

Account Based Marketing (ABM) –  ABM  is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.

So organizations who are trying to generate leads will hire advertising companies to create campaigns, banner ads etc. that are targeted to a predefined list of people with specific titles from specific companies.

This is an extremely effective way to get your message across to the right people from the companies in your target market.

Visit Intel is a B2B website visitor intelligence tool that generates proactive automated Site Alert emails that alert you when someone lands on and clicks through your website.

With every business that visits and clicks through your website, “Visit Intel” has the ability to show you:

– Their company name, and location,

– Which exact web pages they viewed,

– How long they spent on each page

– How they found your website

– Which referrer, social media sites, email campaigns and keywords were used to find your website

– And much more

So although the prospect I was speaking with in the beginning of this post was correct in what she said about ABM she is missing a major part of the story.

ABM (in theory) should drive the right people you want to sell to ….to your website.

Visit Intel tells you who is actually visiting your website.  Are the people clicking through your site the ones you targeted in your ABM campaigns?   How would you know without Visit Intel?

Think about it….You’ve spent a lot of time and money on your website, and on the marketing strategies intended to drive people to your website, but if most people are leaving empty-handed without you knowing they were there in the first place, then what’s the point of it all?

Visit Intel will give you all of that insight into whether or not your ABM advertising campaigns are actually working…..or not.

Also…Visit Intel is NOT only used just for Prospecting.

 Wouldn’t you like to know if your competitors are clicking through your website?

How about your existing customers?     They may click around your site showing interest in something you would have never thought to talk to them about.  Could there be up-selling opportunities?  Of course there could.  Your customers are always your best prospects.

Also you can judge how serious a prospect‘s interest is in what you are selling if that prospect returns to your website as they get closer to moving forward with a purchase.

We cannot dispute that ABM is an extremely powerful tool and there is certainly a major place for it in terms of generating leads.

However we can also say there is a complimentary place for a tool like Visit Intel as it gives you the REAL information as to who is actually clicking through your website.

Want to try Visit Intel free….GET STARTED   HERE

Visit Intel – Your biggest B2B no Brainer for 2018

Your company has great products and services and your marketing team is tasked to let your target market know all about what you have to offer.

You want people to know about how your products and services will help them make more money and/or make their job/lives easier today than it was yesterday just by working with you.

So you decide to build a website to tell your story. You want your website to be actionable and easy for people to contact you for more information or even better…make a purchase.

Now that you have your website you need people to be aware your company exists and are able to find your site.

You implement marketing strategies that have a multi-pronged approach that in theory will drive people from many different mediums to your website.

You develop ….

–         Press Releases

–         Blog posts

–         Promotional landing pages

–         Posts on Social Media sites

–         Email Marketing

You’ve spent a lot of time and money on your website and on those marketing strategies intended to drive people to your website,

The good news is….your website is getting many visitors.

But if most of the people who land on your website …

–         Are there anonymously never identifying themselves to you

–         Leave empty-handed

–         Leave without you having any knowledge they were even there in the first place

If all the above is true which statistically speaking happens to ALL websites 98% of the time…..then what’s the point of it all?

There you have it. That is what “Visit Intel” does for you for $59 per month.

Visitintel.com

Here is how it works….

When someone lands on your website…“Visit Intel” generates automatic site alerts and sends them to you via email. The site alert reports tell you…

–         Which companies clicked on your website

–         How visitors got there. i.e.….keywords, social media post, Press Release, Signature Block Email Campaigns. Etc.

–         What they were specifically interested in while on your site

–         Which Marketing strategies are working best

Additionally “Visit Intel” users have access to other features like…

–         Macro Reporting Portal to see the various macro visitor trends as they pertain to your website.

–         Branded URL Shortener (like bit.ly) –  Visit Intel comes with your own branded URL Shortener to further enhance our ability to uncover the companies your website visitors are from. Great for social media postings and any landing pages.

I encourage any small to medium sized company that has a website and that sells products and/or services to other companies to try Visit Intel.

You will uncover…

–         new prospects that were not on your target list

–         behavior of prospects that were targeted

–         if your marketing strategies are working as expected

–         what videos, pdfs and other links were launched and by which company

–         behavior of existing customers on your site

–         behavior of your competitors on your site

–         behavior of your business partners

–         macro trends in how people are finding your site

All of that for $59 per month.

“Visit Intel” is the biggest NO BRAINER for your company that you will ever come across.

If you close just ONE deal because of “Visit Intel”….you pay for the year and then some.

Try a full version with no obligation to move forward to see how awesome “Visit Intel” really is.

DOWNLOAD TRIAL HERE

The “Visit Intel” Voice

A tale of two Site Alerts

Information = Power

Knowing as much information as possible about the people at companies who click on your website is the secret sauce for success.

“Visit Intel” comes with  (at no extra charge) a URL Shortening tool called “nfl8.us” ( pronounced enflate.us).  

It works just like other url shortening tools like bit.ly or goo.gl …only “nfl8.us” comes with “Visit Intel” tracking inherently built in to it.

When you use “nfl8.us” ….You enable the tracking   “Visit Intel” provides to be even more precise and powerful.

“nfl8.us” is great for ….

  • any landing pages like Press Releases , special promotions etc.
  • signature blocks –  if someone landed on your site page via clicking on your signature block
  • videos –  You can see if Videos were watched on your site
  • pdf’s –  You can see if people launched pdf’s on your site
  • more…

Why should nlf8.us be so important to you?

The following is a  Tale of Two “Visit Intel” Site Alerts for the Exact SAME destination  webpage

Let me explain a real world example to help you quickly understand the power of “nfl8.us”

Today…I received TWO Visit Intel Site Alerts from TWO  of my postings on Facebook from yesterday.

I posted on Facebook yesterday Twice and received TWO “Visit Intel” Site Alerts ….one from each posting.

For the first FB posting….I did NOT use nfl8.us for the link I provided.

The first “Visit Intel” Site Alert  I received was from someone who clicked on that  normal link that I pasted into the FB post.

I indeed got a “Visit Intel” Site Alert from that post as you will see directly below….

A picture named M2

Notice that all I can see from the “Visit Intel” Site Alert is that someone was on Facebook and clicked on my link.   The above “Visit Intel” Site Alert is not very actionable for me.

Because the link I posted had no tracking ….the above site alert looks like someone who works at Facebook clicked on my link.  

BUT ….Now take a look at the “Visit Intel ”  Site Alert below with that same exact  Destination Link as the first posting……. only this time I  created the new link using   ” nfl8.us”  URL shortening tool.

I  received a “Visit Intel” site alert from that second posting only now…I have much more information as you can see in the screenshot below…

A picture named M3

Because I used “nfl8.us”…the tracking information gathered by “Visit Intel” was much more helpful  for me in determining which company clicked  on my link they saw on Facebook.

Now I can see …

  • Which Company that person was from who clicked on the link
  • I can see the referrer site –  meaning I know that the person was on Facebook, saw my link and clicked on it
  • I can see the actual page that referred that person to my site as well.
  • Because I used “nfl8.us” to create an easily recognizable the destination link…I can see that the person clicked on that specific link that I had named ahead of time

Additionally…  I created another “nfl8.us” for the same destination link but this time  I made it specific for a LinkedIn posting.

Same destination URL but two unique  “nfl8.us” addresses…the one I had already created for the Facebook post and now an new  one specific for a  Linkedin post.

I wanted to understand where I get more clicks from Facebook or LinkedIn.

To my surprise …I received many more site visits from the Facebook posting then I did from  LinkedIn.

I would have thought  that it be the other way around.  I only know the answer because I used “nfl8.us” .