Type in “TOP OF MIND PRESENCE” in a Google search and you will receive the following … “In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category.”
For organizations using Visit Intel…Each time someone from a company clicks on one of their posted URLs to social media or in an email(s) and/or clicks on their website pages….Visit Intel generates an automatic emailed report detailing the COMPANY NAME, how they found your link/website, what pages were viewed etc. Learn more… https://visitintel.us/ Marketing/Advertising/Software Provider companies are happy to recommend “Visit Intel” to their customers because they understand the intelligence that “Visit Intel” delivers is an incredibly affordable and valuable lead generator with an instant ROI.
The Visit Intel alerts come in to your inbox various times a day with “Visit Intel” branding, marketing and contact information all over them.
Marketing Agencies for example…also understand that these “Visit Intel” alerts represent a rare opportunity to stay in front of their customers multiple times every single day. The “Visit Intel” alerts give them that elusive “TOP OF MIND PRESENCE” they work so hard to create, nurture and cultivate.
So our marketing partners choose to provide a “WHITE LABELED” version of Visit Intel. This means our marketing partners remove all mention of “Visit Intel” on the emailed alerts as well as the “Visit Intel“ Nurture Portal and replace our branding with THEIR branding, logo and marketing information.
Marketing agencies want THEIR customers to see THEIR branding, THEIR domain and want THEIR customers to keep them “TOP OF MIND” when a need presents itself.
But…TOP OF MIND PRESENCE works on the “Visit Intel” end user level as well.
We all have the ability to create reminders to contact our customers, prospects etc. through our CRM apps. This is what sales and marketing folks basically do for a living.
But… for one reason or another, there are times when some business relationships fall from your consciousness or you may think a relationship has run it’s course.
“Visit Intel” can be great memory trigger for this scenario.
Aside from being the CMO here at “Visit Intel”…I am also a user! I rely heavily on the intelligence I receive from “Visit Intel”. I cannot tell you how many times I receive a “Visit Intel” alert that reminds me to contact someone that I have not contacted in a while.
I often see a company that was a prospect, current customer or even a customer no longer using our services that I have not checked in with in a while but should have.
The Visit Intel alerts tell me …
- The COMPANY NAME of the people who clicked on my website
- What website pages they were spending time on
- If they clicked on a POSTED URL LINK from social media and/or an email I had sent them.
This tactic of “innocently” checking in after I receive a “Visit Intel” alert has put me in a position to win deals I may not have won or even aware of the opportunity if not for the intelligence “Visit Intel” delivers.